In Episode 5 of Unpackaged Goods, Jonathan covers the week's biggest CPG moves including BUILT Bar's potential sale, Sprinter Spirits' $4M raise, and why luxury butter needs venture funding.

Then, the founder of Trelli Health shares their mission to create cleaner alternatives to everyday medicines. We discuss:

• Building plant-based alternatives to Tylenol, cold medicine, and IBS relief
• Why the OTC medicine aisle hasn't innovated in decades
• The challenges of competing with pharmaceutical giants
• Creating trust in a category dominated by legacy brands
• Their vision for the future of wellness medicine

Plus: Pop-Tarts adds protein, someone put creatine in a candy bar, and mac & cheese now comes with 47 grams of protein. We've officially reached peak protein absurdity.

Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.

#CPG #HealthTech #Wellness #Entrepreneurship #UnpackagedGoods