Hitmakers, Season 2

Trend Makers vs. Taste Makers


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Why does Louis Vuitton cycle through creative directors like fashion seasons—is that a weakness or a strategy?

And how can Hermès go 42 years without launching a single new product yet be worth more than the entire LVMH group?

Because one behaves like a trendmaker.

The other behaves like a tastemaker.

Is one better? That depends on what you believe creates value.

In this episode, we’re exploring that tension.



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Hitmakers, Season 2By Ana Andjelic and Lee Maschmeyer