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Why does Louis Vuitton cycle through creative directors like fashion seasons—is that a weakness or a strategy?
And how can Hermès go 42 years without launching a single new product yet be worth more than the entire LVMH group?
Because one behaves like a trendmaker.
The other behaves like a tastemaker.
Is one better? That depends on what you believe creates value.
In this episode, we’re exploring that tension.
By Ana Andjelic and Lee MaschmeyerWhy does Louis Vuitton cycle through creative directors like fashion seasons—is that a weakness or a strategy?
And how can Hermès go 42 years without launching a single new product yet be worth more than the entire LVMH group?
Because one behaves like a trendmaker.
The other behaves like a tastemaker.
Is one better? That depends on what you believe creates value.
In this episode, we’re exploring that tension.