02.09.2023 - By The Digital Dept.
One of our favorite influencer trends are BRAND TRIPS! These are a hot topic right now––primarily because of the extravagant Tarte Cosmetics trip to Dubai. So today, Jess and I are breaking down our take on brand trips and why they are such an effective marketing strategy. We also cover the best ways to approach creating a brand experience if you’re a smaller brand and feel intimidated by these large, luxury experiences. This is a fun one––we hope you love it!
IN THIS EPISODE, WE TALK ABOUT:
Our take on how Tarte Cosmetics pulled off their extravagant Dubai trip
Why experiences give brands more bang for their buck
How this model has been around for decades
How to approach creating an experience for influencers (as a smaller brand)
RESOURCES
Check out the @tartecosmetics Dubai brand trip on TikTok
Learn more about Be Social Group
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
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