What happens when a car brand stops talking about performance—and starts focusing on people?

In Episode 4 of Trend Talks, Gustaf Gunér, Head of Brand Design at Zeekr, joins this episode’s hosts: Kaj Leissner, Agency Director, and Karin Engdahl, Group Brand Director at iO, to discuss how the automotive world is being reshaped by branding, design, and rapid innovation.

From Zeekr’s debut at CES 2025 in Las Vegas earlier this year to the return of physical buttons, we discuss:

• Why design must start with emotion and end with experience
• The rising power of Gen Z and experience - driven consumers
• How Zeekr bridges East and West to build a global brand- The comeback of tactile design

Whether you're in automotive, branding, or digital product development—this episode gives you a fresh take on what’s next.