Trending Health

On November 6th, Donald Trump was announced as the 47th President of the United States, returning to the White House for his second term. In this episode, Jen, Mindy, and Ryan discuss the potential changes to the healthcare industry that Republicans could look to enact over the next four years, including limiting reproductive rights and abortion access, making changes to the Affordable Care Act, and cutting funding to Medicaid. 

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, reproductive rights, abortion, Affordable Care Act, Inflation Reduction Act, health insurance, Medicare, Medicaid, pharmaceuticals 

Source Links: 

• Voters in Seven States Approve Constitutional Amendments to Protect Abortion Rights 
• With a Trump Presidency, Grave Threats to Reproductive Freedoms Expected 
• 10 Reasons a Second Trump Presidency Will Decimate Sexual and Reproductive Health 
• What Trump’s 2024 Victory Means for the Affordable Care Act  
• Under the Biden-Harris Administration, Over 20 Million Selected Affordable Health Coverage in ACA Marketplace Since Start of Open Enrollment Period, a Record High 
• Millions at risk of losing health insurance after Trump\’s victory 
• Fact check: Vance’s promise to cover people with preexisting conditions 
• How a Donald Trump presidency would change health care, from Medicaid to chronic disease 

Panel –Jen Burke, Mindy McGrath, Ryan Hummel 

Research & Production – Adrea Cope, Jen Burke 

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC. 

Last month, Life Sciences marketing, commercial and medical leaders from across the country gathered at Reuter’s Pharma Customer Engagement to address current challenges and share industry best practices. In this episode, Jen is joined by Vynamic’s Customer Experience Transformation Lead, Mike Zapiec, and Head of Life Sciences, Karen Baldry to share what they learned about effectively engaging customers. 

For more information about Vynamic’s work in Customer Experience Transformation, visit: https://vynamic.com/what-we-do/services/customer-experience-transformation-cxt/ 

Podcast Tags: healthcare, life sciences, customer experience, omnichannel 

Panel – Mike Zapiec, Karen Baldry, Jen Burke 

Research & Production – Mike Zapiec, Karen Baldry, Jen Burke 

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC. 

With the first round of CMS price negotiations behind us, and the next list of targets to be released in February 2026, it’s clear that theorized implications from the Inflation Reduction Act are becoming realities for the life sciences industry. In this episode, Jen and Mindy are joined by Putnam Associates Partner, Scott Briggs, to explore how companies can navigate the new pricing pressures and negotiation frameworks while continuing to innovate and ensure patient access to critical therapies.

For more information about Putnam’s work in Value, Pricing and Access, visit their website: https://www.putassoc.com/our-expertise/value-pricing-access/

For more information about Vynamic’s work in Market Access, visit: https://vynamic.com/what-we-do/health-industry/life-sciences/market-access/

Podcast Tags: healthcare, life sciences, product launch, market access, drug pricing, life sciences trends

Panel – Scott Briggs, Mindy McGrath, Jen Burke

Research & Production – Scott Briggs, Mindy McGrath, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Design thinking may be one of the hottest buzzwords echoing throughout the halls of the business and technology worlds today, but the concept is not new. Since the late 1950s, designers of products of all types have employed and adhered to principles of design thinking like empathy, prototyping, co-creation, and user-centricity to create technical and physical products we all use today. Recently, as the gap between patient and healthcare companies has narrowed, the life sciences sector has shown a heightened interest in applying design thinking to the products and services they create and offer.

In this episode, Jen is joined by Vynamic’s Michael Hudson and Vish Kaushik to discuss a major news item that has had everyone buzzing over the last few months – ChatGPT.

Podcast Tags: healthcare, healthcare news, AI, artificial intelligence, healthcare technology, health plans, providers, life sciences

Source Links:

• Top 10 Applications of OpenAI’s ChatGPT in the Healthcare Industry

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Michael Hudson, Senior Director

[email protected]

Vish Kaushik, Director

[email protected]

Jen Burke, Healthcare Industry Strategist

[email protected]

With increasing pressure to bring products to market faster than ever, Life Sciences companies need to balance supply chain speed with global complexities, regulatory hurdles, and digital integration to maintain competitiveness. In this episode, Jen is joined by Vynamic’s Dan Ahern and Roche Product Strategy Leader within Global Supply Chain, Devon Blackburn, to discuss how pharmaceutical companies are embracing change to drive launch success.

Disclaimer: Devon is sharing his own opinions, which might not necessarily reflect the perspective of Roche.

Podcast Tags: healthcare, life sciences, product launch, supply chain, life sciences trends

Panel – Devon Blackburn, Dan Ahern, Jen Burke

Research & Production – Devon Blackburn, Dan Ahern, Jen Burke

Recording & Editing – Mike Liberto, Rachel Skonecki

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Organizational AI adoption has dramatically increased over the years largely due to generative AI, leaving organizations to navigate challenges while rapidly scaling and adopting new technologies. In this episode, Jen is joined by Vynamic’s Chris Wuenschel & Frank Longo, as well as AI Mobilization Offering Lead, Todd Quartiere, to discuss their experiences with different factors that can make or break AI transformation programs.

To learn more about implementing AI within your organization, check out the AI At Vynamic page on Vynamic’s website for more information.

Podcast Tags: health, healthcare, healthcare news, generative AI, innovation, responsible use, ChatGPT, tech transformation, digital transformation, life sciences 

Source Links: 

• The state of AI in early 2024: Gen AI adoption spikes and starts to generate value 

Panel – Jen Burke, Todd Quartiere, Chris Wuenschel, Frank Longo 

Research & Production – Everly Petruzzelli  

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

In today’s competitive and dynamic pharmaceutical landscape, mastering the art of brand planning and management is crucial to success. In this episode, Jen and Mindy are joined by Vynamic’s Brand Strategy Offering Lead, Liza Flaherty, to discuss common challenges, best practices, and latest trends impacting the process of creating an effective brand plan.  

For our listeners, if you want to learn more about Vynamic’s Brand Strategy offering and brand planning capabilities, please email [email protected] or visit our website for more information. 

Podcast Tags: healthcare, life sciences, product launch, brand planning, life sciences trends 

Source Links: 

• The Essential Guide to Creating and Implementing a Successful Pharmaceutical Brand Plan 
• Navigating the Inflation Reduction Act’s Impact on Drug Pricing and Innovation 
• The Inflation Reduction Act: the Undoing of Pharma Marketing or a Catalyst for Innovation?. 
• Go-to-Market Strategy for Pharmaceuticals 
• Reimagining the Brand Planning Process in Healthcare 

Panel – Jen Burke, Mindy McGrath, Liza Flaherty 

Research & Production – Liza Flaherty, Adrea Cope & Everly Petruzzelli  

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Two years after the announcement that Veeva and Salesforce would part ways, Life Sciences organizations are racing to evaluate their options and select their CRM partner before the 2025 cutover. Jen is joined by Vynamic’s Life Sciences Commercial Operations Lead, Jeremy Shirey, and Tech & Digital Transformation Service Lead, Vince Annerhed-Harris as well as special guests, CodeScience’s CEO, Mike Utell, and Chief Revenue Officer, Sean Hogan, to discuss how Life Sciences leaders should approach this decision and transition to minimize disruption and maximize business value.

For more information about CodeScience, visit their website:   

For more information about Vynamic’s work in Commercial Operations and Tech & Digital Transformation, visit:   

Podcast Tags: healthcare, life sciences, healthcare technology, healthcare news, Veeva, Salesforce, tech and digital transformation, CRM, commercial operations, CodeScience 

Panel – Jen Burke, Jeremy Shirey, Vince Annerhed-Harris, Mike Utell, Sean Hogan 

Research & Production – Jen Burke, Jeremy Shirey, Vince Annerhed-Harris 

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

In this episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including the Supreme Court’s overturning of Chevron Deference and what this will mean for the health industry, as well as strategic shifts made by Walgreens under their new CEO, and the ongoing impact of Microsoft’s global IT outage on health systems, hospitals, and clinics.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, Supreme Court, Chevron Deference, Walgreens, pharma, pharmacy, CrowdStrike, Microsoft, IT outage 

Source Links: 

• Health Care Impacts Following Chevron Decision 
• Supreme Court overrules Chevron deference, dealing blow to federal healthcare agencies 
• After Billions in Losses, Walgreens Doesn’t Want to Own VillageMD 
• Walgreens slashes profit guidance with plans to close more pharmacy stores, cut stake in VillageMD 
• Impacts from global IT outage 

Panel – Jen Burke, Mindy McGrath, Ryan Hummel 

Research & Production – Anna Briccetti, Jen Burke 

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.