Trending Health

In today’s competitive and dynamic pharmaceutical landscape, mastering the art of brand planning and management is crucial to success. In this episode, Jen and Mindy are joined by Vynamic’s Brand Strategy Offering Lead, Liza Flaherty, to discuss common challenges, best practices, and latest trends impacting the process of creating an effective brand plan.  

For our listeners, if you want to learn more about Vynamic’s Brand Strategy offering and brand planning capabilities, please email [email protected] or visit our website for more information. 

Podcast Tags: healthcare, life sciences, product launch, brand planning, life sciences trends 

Source Links: 

• The Essential Guide to Creating and Implementing a Successful Pharmaceutical Brand Plan 
• Navigating the Inflation Reduction Act’s Impact on Drug Pricing and Innovation 
• The Inflation Reduction Act: the Undoing of Pharma Marketing or a Catalyst for Innovation?. 
• Go-to-Market Strategy for Pharmaceuticals 
• Reimagining the Brand Planning Process in Healthcare 

Panel – Jen Burke, Mindy McGrath, Liza Flaherty 

Research & Production – Liza Flaherty, Adrea Cope & Everly Petruzzelli  

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Two years after the announcement that Veeva and Salesforce would part ways, Life Sciences organizations are racing to evaluate their options and select their CRM partner before the 2025 cutover. Jen is joined by Vynamic’s Life Sciences Commercial Operations Lead, Jeremy Shirey, and Tech & Digital Transformation Service Lead, Vince Annerhed-Harris as well as special guests, CodeScience’s CEO, Mike Utell, and Chief Revenue Officer, Sean Hogan, to discuss how Life Sciences leaders should approach this decision and transition to minimize disruption and maximize business value.

For more information about CodeScience, visit their website:   

For more information about Vynamic’s work in Commercial Operations and Tech & Digital Transformation, visit:   

Podcast Tags: healthcare, life sciences, healthcare technology, healthcare news, Veeva, Salesforce, tech and digital transformation, CRM, commercial operations, CodeScience 

Panel – Jen Burke, Jeremy Shirey, Vince Annerhed-Harris, Mike Utell, Sean Hogan 

Research & Production – Jen Burke, Jeremy Shirey, Vince Annerhed-Harris 

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

In this episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including the Supreme Court’s overturning of Chevron Deference and what this will mean for the health industry, as well as strategic shifts made by Walgreens under their new CEO, and the ongoing impact of Microsoft’s global IT outage on health systems, hospitals, and clinics.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, Supreme Court, Chevron Deference, Walgreens, pharma, pharmacy, CrowdStrike, Microsoft, IT outage 

Source Links: 

• Health Care Impacts Following Chevron Decision 
• Supreme Court overrules Chevron deference, dealing blow to federal healthcare agencies 
• After Billions in Losses, Walgreens Doesn’t Want to Own VillageMD 
• Walgreens slashes profit guidance with plans to close more pharmacy stores, cut stake in VillageMD 
• Impacts from global IT outage 

Panel – Jen Burke, Mindy McGrath, Ryan Hummel 

Research & Production – Anna Briccetti, Jen Burke 

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

One of the advantages of serving clients across multiple geographies is that Vynamic can see firsthand how the differences in health systems play out in terms of spend, outcomes, and innovation. Jen & Ryan are joined by Vynamic London’s Oliver White to discuss key differences between the health systems in each country and what they can learn from one another as they move healthcare delivery out of the hospital and into the community setting. In one sense, the US and UK represent two extremes on the delivery system spectrum: the US has the largest private sector system globally while the UK has the largest publicly funded system. They also differ in key metrics around healthcare spend and outcomes (01:19), science and technology (04:21), and wait times for elective procedures and emergency care (06:21). Despite these differences, both systems are focused on improving cost and customer satisfaction – especially when it comes to telehealth and home care (09:05). One model the NHS has put forward in this effort is Community Crisis Response Teams (12:38) – a model that could be attractive as US health systems look to transition care to the home and alleviate emergency department (ED) volumes (15:13). While implementing such a model could present scaling challenges in the US market (16:45), it could also offer opportunities for health plans and providers to improve quality, outcomes, and patient satisfaction (18:29).

Podcast Tags: healthcare, providers, health plans, public health, NHS, CMS, telehealth, crisis care

Source Links:

· https://www.usnews.com/news/healthiest-communities/articles/2019-12-11/survey-finds-fragmented-us-health-care-impedes-coordination-among-providers

· https://www.commonwealthfund.org/international-health-policy-center/countries/england

· https://www.commonwealthfund.org/international-health-policy-center/countries/united-states

· https://www.commonwealthfund.org/blog/2018/what-can-us-and-england-learn-each-others-health-care-reforms

· https://www.healthcareadministration.com/brief-comparison-uk-healthcare-system-vs-u-s-healthcare-system/#:~:text=While%20both%20systems%20have%20world,tax%20based%20system%20versus%20the

· https://www.england.nhs.uk/community-health-services/urgent-community-response-services/

· https://www.england.nhs.uk/wp-content/uploads/2020/11/B0252-Urgent-community-response-2-hour-and-2-days-standards-guidance-30-November-2020.pdf

· https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6465904/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Oliver White, Director

[email protected]

Ryan Hummel, Executive and Head of Provider Sector

[email protected]

Jen Burke, Director and Healthcare Industry Strategist

[email protected]

The FemTech sector has seen major growth in the last 5 years – and as the healthcare industry increases its focus on equity, is only projected to keep growing. In this Women’s History Month episode, Jen is joined by Vynamic’s Diana Kuritza, Jen Proietti-Fox and HelloGina’s Daphne Petrich to discuss the latest trends in FemTech and what it could mean for women’s health going forward.

Podcast Tags: healthcare, health tech, women’s health, women’s history month, health equity, digital health

Source Links:

·      Make 2023 the year of prioritizing women’s health

·      2023 PREDICTIONS—THE GOOD, THE BAD, AND THE UGLY

·      European FemTech trends and startups to watch in 2023 | With insights from Essity Ventures

·      What To Expect for Femtech in 2023?

·      Despite 2022’s headwinds, women’s health startups did better than ever before

·      The dawn of the FemTech revolution

·      How FemTech is tackling the female health gap

·      Femtech’s Limited Role in Tackling Healthcare Inequity

For more information on HelloGina please visit, https://www.helloginahealth.com/

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Daphne Petrich, US Business Development Lead at HelloBetter

[email protected]

Jen Proietti-Fox, Director

[email protected]

Diana Kuritza, Manager

[email protected]

Jen Burke, Healthcare Industry Strategist

[email protected]

The re-emergence of clinical research into psychedelics as mental health treatment has become a promising development – particularly in light of the current global mental health crisis. However, persistent stigma around psychedelics, regulatory hurdles, and research challenges are a few factors to overcome before psychedelics could be more widely available. In today’s episode, Jen is joined by Vynamic’s Nick Fletcher and Grace Burtonwood to shine light on the opportunities and challenges psychedelics present to the mental health market.

Podcast Tags: healthcare, life sciences, healthcare news, mental health, psychedelics 

Source Links: 

• WHO Topics: Mental Health
• WHO Fact Sheets: Mental Disorders
• WHO: Global Health Estimates
• Multidisciplinary Association for Psychedelic Studies (MAPS)
• National Institute on Drug Abuse (NIDA)
• Compass Pathways
• BBC – FDA Advisory Committee Vote on MDMA
• FDA Guidance on Clinical Trials with Psychedelic Drugs
• How To Change Your Mind (Michael Pollen) 
• European Medicines Agency (EMA)

Panel – Grace Burtonwood, Jen Burke, Nick Fletcher  

Research & Production – Everly Petruzzelli, Nick Fletcher 

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

In this episode, Jen, Karan, and Ollie discuss recent newsworthy items, including the political shifts taking place across Europe and their potential impact to the pharma sector, as well as the challenges posed by medicine stockpiling and breakthroughs in hemophilia treatment.  

Podcast Tags: healthcare, healthcare news, public health, Labour, pharma, medicine stockpiling, haemophilia, NHS, Novo Nordisk 

Source Links: 

• With Europe facing right turn, how will public health be affected? 
• Pharma responds to 2024 UK General Election 
• Romanian hard-right takes healthcare on the road ahead of EU polls 
• EU elections: a moment for pan-European health 
• New Labour government backs pharma reform in UK 
• Massive stockpiling of medicines increases patient risks, warns EU coalition 
• Czechia slams Germany over drug stockpiling 
• EU plan for medicine stockpile could worsen UK’s record shortages 
• Six EU countries push to end mandatory stockpiling of medicines 
• Haemophilia gene therapy now available to NHS patients 
• Novo Nordisk shares positive results for Mim8 in late-stage haemophilia A trial 
• England, Denmark back CSL’s haemophilia B gene therapy 
• I have £2.6m blood and it has \’cured\’ my haemophilia 

Panel – Jen Burke, Karan Pandya, Ollie May 

Research & Production – Karan Pandya 

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC. 

The healthcare industry is in an unprecedented era of change as rapidly advancing technologies, changing consumer expectations, and rising costs force organizations to adapt. With a landscape that is becoming increasingly more competitive, organizations are facing a choice: transform traditional models of healthcare delivery or face the risk of being left behind. Today, Mindy and Jen are joined by Vynamic’s Executive and Head of Health Technology Sector, Mary Virzi, to discuss this call to action and how leaders can ensure that these transformations are successful.

Podcast Tags: healthcare, healthcare technology, transformations, digital transformations, healthcare transformations

Source Links: 

• Digital Transformation in Healthcare in 2024: 7 Key Trends 
• New Chartis survey finds that digital transformation gap is growing among health systems 
• From belief to transformation: Digital market leaders focus on value  
• Top Issues Confronting Hospitals 
• Defining your ‘true north’: A road map to successful transformation 
• Why digital transformation in healthcare is so difficult and long-overdue 
• 2024 and beyond: Will it be economic stagnation or the advent of productivity-driven abundance? 

Panel – Mary Virzi, Mindy McGrath, Jen Burke

Research & Production – Adrea Cope, Everly Petruzzelli 

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

The World Health Organization (WHO) has designated climate change the top risk to global healthcare. The relationship between climate change and human health is becoming increasingly pronounced as health systems and organisations are responding to public/private sustainability initiatives to mitigate climate risks while advancing the pursuit of health equity. In this episode, Mindy and Ryan are joined by Vynamic’s Ollie May to help us understand the NHS’s pledge to reach Net Zero emissions and how the healthcare industry can play a leading role in promoting greener business practices. The discussion begins with understanding the definition of Net Zero and how it is relevant to the healthcare industry (1:26). The conversation transitions to explaining the NHS’s carbon emission history and drivers impacting utilisation (3:27) before providing an overview of the system’s Net Zero commitment (6:50) and how waste factors into these plans (10:30). The team discusses the progress to-date since the NHS published their strategies (11:35) and the impact COVID-19 has had on their plans (15:49). The U.S. Net Zero practices are also discussed (19:05) before the team wraps up by weighing the benefits and challenges of these initiatives overall (21:45).

Podcast Tags: healthcare, healthcare news, Net Zero, Climate Change, NHS, COVID-19, health outcomes

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

List of Sources:

• https://www.england.nhs.uk/greenernhs/wp-content/uploads/sites/51/2022/07/B1728-delivering-a-net-zero-nhs-july-2022.pdf

Mindy McGrath, Healthcare Industry Advisor

[email protected]

Ryan Hummel, Executive and Head of Provider Sector

[email protected]

Oliver May, Director

[email protected]

In this episode, Jen, Mindy, and Ryan discuss recent newsworthy items, including the recent ruling by the United States Supreme Court on access to the abortion pill mifepristone, the declaration of bankruptcy by the Massachusetts-based Steward Health Care system, and the combination flu and COVID-19 vaccine under development by Moderna.

Podcast Tags: healthcare, healthcare news, life sciences, health policy, public health, Supreme Court, abortion, mifepristone, telemedicine, IVF, in vitro fertilization, private equity, hospitals, Steward Health Care, bankruptcy, COVID-19, flu, Moderna, mRNA, vaccines 

Source Links: 

• Supreme Court rejects challenge to abortion pill accessibility 
• The Threat to Abortion Rights You Haven’t Heard of 
• Senate Republicans block bill on women’s right to IVF as Democrats make push on reproductive care 
• Senate GOP Blocks IVF Access Bill as Democrats Press for Political Edge 
• Steward secures funding to run its hospitals through end of June 
• Unpacking Massachusetts’ Steward health system crisis 
• The 3rd Largest Mass Hospital system is in bankruptcy, here is what you need to know 
• Lawmakers seek healthcare and retirement protections for Steward Health Care Workers 
• Moderna flu/COVID combo beats immune responses for approved shots in phase 3 after speedy season 

Panel – Jen Burke, Mindy McGrath, Ryan Hummel 

Research & Production – Anna Briccetti, Jen Burke 

Recording & Editing – Mike Liberto, Rachel Skonecki 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.