Today is another episode of MarkeThinkers Podcast as Gerone Jan Baladhay, Campaign Specialist at Emerge, joins us to talk about Trendjacking on social media. This strategy is widely used nowadays as marketers aim to become consistently relevant to their market. This 4th episode discusses the new face of what's trending, shares stories of excellent and lousy trendjacking, teaches how to employ techniques to get your brand noticed, and more!

Read on for some of the highlights, or listen below for the full podcast.

Time-stamped Shownotes:

[3:00] What is trendjacking?

[5:19]  Is trendjack for everybody?

[6:56] How to find a trend to hijack?

[7:28]  3 things to consider before trendjacking?

[11:04] Social listening

[13:50] Is trendjacking worth the effort?

[15:43] Lifecycle of a meme

[18:07] Should a brand hijack a trend?

[21:34] Signals and signs to watch out for trendjacking

[24:52] Examples of trendjack on social media

[29:45] Key takeaways

[36:11]  Extra: Fast Talk

We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to one or many episodes, and don't forget to subscribe!

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