Patrick Kalaher, VP of Sales, Marketing and Strategy at frog, knows that the future is being written everyday. Here he explains why designers are so invested in predicting the future, and what it tells us about the present. Plus, he talks frog's annual Trends report, available now. (https://fro.gd/3ien63B)

Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent.  (https://www.frog.co)

Find episode transcripts (https://fro.gd/35U2WXP)

Learn more about Riding the Data Privacy Wave with GDPR by Karolina Kohler (https://fro.gd/3loNc42)

Audio Production: Richard Canham (https://www.richardcanham.com/)