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Can data predict the next big consumer trend?

In this episode of Data Talks, Wolfgang Fengler speaks with Yarden Horwitz, Co-Founder of Spate, about the science of spotting trends before they go mainstream.

Drawing on her experience at Google and building one of the fastest-growing trend intelligence platforms, Yarden explains how brands can use search, social, and behavioral data to understand what consumers want next. From beauty and wellness trends to generational shifts and artificial intelligence, this conversation explores how data reveals emerging opportunities long before they appear in the headlines.

Yarden shares lessons from building a startup through Y Combinator, discusses why trends like press-on nails and longevity treatments have endured, and explains why the future of AI is not about replacing humans—but helping them tell better stories with data.

A fascinating discussion for anyone interested in consumer behavior, innovation, marketing, and the future of insights.

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Data Talks is produced by World Data Lab, bringing global data to life through insights, conversations, and stories that matter.