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🎙️ New episode alert!
In this episode of Branching Out Podcast, while on the road at Google Cloud Next 25, our host Matt Butler sits down for a talk with Jon Lorenzini, Chief Marketing Science Officer at LiftLab, to talk about the future of marketing measurement—and why the way we think about data and attribution needs to evolve.
#MarketingMeasurement #Attribution #MarketingTrends #BranchingOutPodcast
By Bonsai🎙️ New episode alert!
In this episode of Branching Out Podcast, while on the road at Google Cloud Next 25, our host Matt Butler sits down for a talk with Jon Lorenzini, Chief Marketing Science Officer at LiftLab, to talk about the future of marketing measurement—and why the way we think about data and attribution needs to evolve.
#MarketingMeasurement #Attribution #MarketingTrends #BranchingOutPodcast