In this episode of Checkin to Checkout, we sit down with Justin Rinaldi, Director of Marketing and E-Commerce at Safety Speed Manufacturing, to unpack the trends shaping how customers make purchasing decisions today.

From the decline of trust in search engines to the rise of "brand shepherds" (not influencers), Justin shares why building great user experiences—both on and off your site—is now mission-critical. We cover:

Why media consumption enablement is a competitive advantage

How the mobile checkout experience can make or break sales

The danger of over-automation and what brands lose when they remove human touch

Lessons from rebuilding a crashed e-commerce site into a high-performing platform

Experiments that worked, ones that didn’t, and what they taught him

Why messaging matters more than friction—and how to get it right

If you’re navigating the ever-changing e-commerce landscape, this conversation will give you a fresh perspective on customer behavior, digital strategy, and what’s actually driving conversions in 2025.

Listen now to hear how Justin is staying ahead of the curve and keeping his customers at the center of every decision.