TrendSpotters Podcast Series

Liz Cain of OpenView Venture Partners joins Candyce for a discussion on how to effectively train and equip a successful BDR sales team. Episode 015.

Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.

Case study on how to pivot a business. CEO Carson Conant shares about how he successfully led 3 market and customer-driven pivots at Mediafly. Episode 013.

Rob Hegarty, Managing Partner of Hegarty Group, joins Candyce to discuss several FinTech trends that may demand a pivot from financial services and FinTech companies. Episode 012.

Julia Streets, CEO of Streets Consulting Ltd joins Candyce for a discussion of how compassion and emotional intelligence play crucial roles in winning enterprise sales. Episode 011.

Jon Miller joins Candyce for a conversation about how he used account-based marketing to quickly grow sales at Marketo. Episode 010.

John Toepfer (CEO) and Emilie Totten (Head of Marketing) of Synthesis Technology join Candyce to discuss the challenges that asset managers have with customer-centricity. Episode 009.

Dr. John Bates of TestPlant joins Candyce to share a radical approach to positioning and selling technology companies for maximum value. Episode 008.

Rick Carlson of SharpSpring joins Candyce to discuss how his company addressed a focused target market and took an unconventional approach to their channel strategy. Episode 007.

Stuart Farr of Deltix joins Candyce to discuss the importance of market research and R&D for driving sustainable growth. Episode 006.