How are audiences engaging with content on different distribution platforms? What makes them approach one over another? And where does that leave ‘traditional’ television? This session explores the realities of what brings audiences in, what keeps them hooked, and what has them turning to a different screen, as well as the difference that content genre makes. This expert panel of leading commissioners, audience analysts and producers will share their unique and wide-ranging insights into how their projects have been consumed and how this is shaping the direction of content production to come.