In this weeks' episode Chris and Atish deep dive on trendiness. Atish talks about the history of the band Bring Me The Horizon and uses it as a case study on how to consistently be 2-3 years ahead of the curve. This sparks a discussion on trendiness, and Chris and Atish discuss the value of meaningful content that stands the test of time, and using trendy mediums to broaden your audience. Find us on Instagram Atish: @atishmazish Chris: @elephantscout