In our penultimate episode of the year, annual podcast guest and friend Trent Guyer returns to talk about all our favorite topics: AI, e-commerce, and small teams doing big things. Being the Christmas season, of course gifts are exchanged and toasts are made—but the real present is having Trent in the studio with us to chat marketing.

Among the gems dropped this episode:

• “Data makes you fast, your gut keeps you right.”
• 69% of B2B businesses cite bad data as their biggest barrier to fully leveraging AI.
• 89% of B2B customers plan to use AI tools to purchase products next year, compared to 34% of B2C customers.
• “Don’t ever give a customer a reason to regret after the fact doing business with you.”
• And more!

So grab some eggnog and your favorite blanket, and join us as we have another epic discussion with the VP of Marketing and Digital Strategy at Grasshopper Mowers, Trent Guyer.

Next week: Sam and Roop wrap 2025, Spotify-style!

—Trent, Sam, Roop, Claudia, and Chelsea

Tell us what you think!