Trevor Stuart-Hill, Founder/President, Revenue Matters, joins me and in typical first-of-the-year fashion, we had technical difficulties so only the audio is available.

But, a great talk about what hotels with no revenue management function can expect moving forward through the pandemic and beyond--loss of market share! He gives advice to hotels on how to get started building a proper revenue management function.

He also talks about how seasoned revenue teams should respond amid the crisis. Step 1? Go snow skiing. Stuart explains. And, how they are becoming ingrained in the effort to stimulate demand and become profitable.

And, he gives us some Q1 trends to consider.