Fast Time To Market

Triads for faster product development execution


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The discussion on the FTTM podcast delves into the Triad Model for faster product execution, based on lateralworks research. The model addresses the "ownership gap" and functional silos in traditional corporate structures by introducing a flat, three-person product ownership team: the End-to-End Owner, Process Owner, and Design Owner. These roles work in real-time collaboration to ensure seamless product development. The Technical Program Manager (TPM) drives execution using practices like "schedule as driver," "macro-micro planning," and "assume acceleration." The Product Delivery Team (PDT) model scales this approach across multiple product lines, emphasizing trust and speed over control. The Freedom Scale measures empowerment levels, aiming for level one (act, routine, reporting only) for most decisions.

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Fast Time To MarketBy lateralworks