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In Tribes, Seth Godin argues that humans have an innate desire to belong to groups, or "tribes," connected by shared ideas and values. Historically, tribes were limited by geography, but the internet and modern communication tools have removed these constraints, allowing tribes to form around virtually any shared interest, passion, or cause.
By Charles ItuahIn Tribes, Seth Godin argues that humans have an innate desire to belong to groups, or "tribes," connected by shared ideas and values. Historically, tribes were limited by geography, but the internet and modern communication tools have removed these constraints, allowing tribes to form around virtually any shared interest, passion, or cause.