Tricia Buenvenida is a Wharton grad from the class of 1999. She started her career in advertising, working on Procter & Gamble’s fragrance business, Cover Girl, and Victoria’s Secret in New York City. She then went to Wharton to get her MBA and upon graduation, worked for L’Oreal USA and helped manage color cosmetics and exponentially grow the mascara business before moving to Southern California to launch the Revlon artificial nail business, Revlon false lash business, and Bio-Oil, a South-African skincare product, to the US market. She started her own marketing consultancy in 2010.

A journalism major and creative writer, Tricia’s favorite marketing task is to craft the brand story and tell it with a voice of authenticity. 

Tricia was featured in Lucky magazine as a “Marketing Guru” in the Beauty Spy section, quoted in The New York Times, The Orange County Register front page Life section, and Marie Claire magazine as a top cosmetics consultant. Tricia received her B.S. Journalism Magna Cum Laude and B.A. International Relations Magna Cum Laude from Boston University and is an MBA Graduate of The Wharton School, University of Pennsylvania, under full academic scholarship as a Kraft Foods Fellow.