Tricia Gellman is CMO at Drift, a "Conversational Marketing platform" that combines chat, email, video, and automation to remove the friction from business buying. In conversation with ITWC CMO Fawn Annan, Tricia talks about how marketers can make the best use of the "limited time” customers spend to explore their options. The discussion covers chat bots, analytics, and orchestrated efficiency.

Tricia Gellman is CMO at Drift, a "Conversational Marketing platform" that combines chat, email, video, and automation to remove the friction from business buying. In conversation with ITWC CMO Fawn Annan, Tricia talks about how marketers can make the best use of the "limited time” customers spend to explore their options. The discussion covers chat bots, analytics, and orchestrated efficiency.

Tricia Gellman is CMO at Drift, a "Conversational Marketing platform" that combines chat, email, video, and automation to remove the friction from business buying. In conversation with ITWC CMO Fawn Annan, Tricia talks about how marketers can make the best use of the "limited time” customers spend to explore their options. The discussion covers chat bots, analytics, and orchestrated efficiency.&nbsp;&nbsp;

Tricia Gellman - CMO, Drift

A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and value in marketing over the next decade.

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Tricia Gellman - CMO, Drift

Tricia Gellman - CMO, Drift