Tricia Wang is Cultural Sociologist based in China. She is using immersive ethnography to create commercially relevant insights about how people use digital tools in their everyday lives.

We know pretty well what is going on in our own part of the world. But there is a lot we can learn about future consumer behavior by looking at other parts of the world. In this session we’ll examine the different cultures of innovation and human behavior in parts of China and Africa.

http://mediaevolution.se/theconference