Hey everyone, Brad and Steve here for another episode of Blue Collar BS! Today, we’re diving into the world of selling—focusing on how to position your business in a crowded market and stay top of mind for your clients.

We tackle the big topic of positioning your business for success. Whether you're a plumber, electrician, or in manufacturing, we’re seeing a lot of businesses struggle with adapting to changing markets and hesitant customers. We talk about why traditional approaches to selling no longer cut it and how positioning is the secret sauce to staying relevant in today’s competitive landscape.

We dive into practical examples, including how to adjust your messaging, improve your sales process, and build stronger relationships with clients. We also share some real-world insights on how businesses are setting themselves apart by focusing on why they do what they do, rather than just what they offer. We wrap up by sharing a few resources and tools to help you create a process that keeps you on track.

Highlights:

Adapting to Changing Markets:

• Brad shares how home service and manufacturing businesses are dealing with changing markets and hesitant buyers.

Positioning for Success:

• Steve explains the importance of positioning your business to be top of mind for potential clients and why it's more than just selling services.

The Power of Messaging:

• We discuss how words matter in your messaging and why focusing on the emotional side of sales can create deeper client connections.

Sales Process Challenges:

• The importance of building rapport and how skipping steps in the sales process can cost you opportunities.

Follow-Up Techniques:

• We share how effective follow-up can close deals without being pushy, offering practical examples of what works and what doesn’t.

Process & Automation Tools:

• Brad highlights tools like Contractor Foreman and other platforms that help businesses stay on track with follow-ups and lead management.

Mindset Shift:

• Shifting from a "selling" mindset to letting people "buy from you"—a game-changer that can take your business to the next level.

Thanks for tuning in! If you found this episode helpful, don’t forget to subscribe, rate, and review Blue Collar BS. Your support helps us keep the show growing and getting better. We’d love to hear how you’re positioning your business, so reach out to us and share your thoughts or questions!

Mentioned:

The Challenger Sale

The New Model of Selling

Secrets of Cold Call Success

Connect with us:

Steve Doyle:

Website

LinkedIn

Email

Brad Herda:

Website

LinkedIn

Email

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