In this episode of the Starbuck & Sargent Podcast, James and Herb dive into the modern world of construction branding — from tricking out machines with custom decals, lights, cameras and attachments, to understanding the real value behind social media sponsorships.

They break down what’s worth investing in, what’s just for show, and how construction companies can actually get ROI from influencers, creators, and digital branding in 2025. If you’ve ever wondered whether “making gear look good” actually pays off, this is your episode.

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