Tricks used by CEOs to deliver great speeches

Crafting a persuasive impactful messages is all about connecting with your audience. In this episode I talk about C - Credibility / I - Informative / A - Assurance (C.I.A). A concept I have developed to help founders create the best speeches based on researching attributes from some of the worlds best CEO/Founder speeches. I also talk about the use of  strong verbs to make your speeches impactful and focus on benefits over features to show value. Emotional language and vivid descriptions can grab attention, while storytelling and social proof build trust.  I go over all these and much more providing examples and structure suggestions. 

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