Gen Z has about $2.7 trillion buying power today and projected to hit $12.6T in spending by 2030. If they’re not in your plan, your plan is broken.

In this episode:

• Case study: Duolingo’s Gen Z flywheel (and what you can copy without a Super Bowl budget)

• 3 plays you can run now:

  1. Design for social search, not just SEO

  2. Prove your values with receipts (no vague claims)

  3. Build price–value ladders for the “dupes + thrift” era

• Listener Q&A highlights: platforms, content style, trust builders, and whether you really need influencers

Why it matters: Gen Z already commands trillions—and influences household spend across ages. Win them now, or watch your 2025-2030 roadmap stall.

Hosted by Joshua Stanley, founder of Lifestyled Marketing.

👉 Got a question for next week’s Gen Alpha episode? Drop it in our DMs or comments.