April 09, 2024

Trinity Nguyen (VP of Marketing at UserGems) on Customer-Centric Pricing Strategies

25 minutes

Trinity Nguyen, the VP of Marketing at UserGems, shares the founding journey of UserGems, starting from its initial idea as a tool for identifying micro-influencers to pivoting towards leveraging job changes for B2B sales and marketing, a space with stronger market potential. Trinity highlights the value of tracking job changes for sales teams, explaining the theory behind targeting individuals familiar with your product from their past roles, and the practical benefits of such warm leads. Discussing her role at UserGems, Trinity emphasizes the importance of customer centricity, illustrating how the company's approach to pricing and customer interaction reflects their commitment to aligning closely with customer needs and interests. Additionally, Trinity recounts her personal journey from risk management to marketing leadership, offering insights into the diversity of marketing functions and the challenges of managing a multifaceted team. Finally, the conversation touches upon personal branding on social media, the benefits of starting your career in larger companies.

(00:46) The Evolution of UserGems: From Influencer Tool to B2B Powerhouse
(03:06) Unlocking the Value of Job Changes in Sales and Marketing
(05:06) Fostering a Customer-Centric Culture at UserGems
(08:16) The Psychology Behind Pricing and Customer Behavior
(12:58) From Corporate Audit to Marketing Maven: Trinity's Career Path
(14:36) The Intricacies of Product Marketing and Its Impact
(16:34) Challenges and Rewards of Leading a Marketing Team
(17:55) Building a Personal Brand on Social Media
(21:36) What Success Looks like at Big vs. Small Companies

Stay tuned through the end of the show (23:17) to learn: