The Radio Imaging Podcast

TRIP003 – How Will It Sound On Air?


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So How Will it Sound On Air?

As in, when you’re making it have you thought about how will it work and sound on air? Part of this was inspired by this article written quite a while ago.

What kind of Radio Imaging elements can you create? What ones will you need?

  • Information Elements
  • Top of Hours
  • Top and Beds
  • Sweepers
  • In to Breaks
  • Out of Breaks
  • Song Intros
  • Jingles
  • Promotions
  • Sponsorship
  • Then in the podcast we talk about 3 things that will help you consider how it can all work on air as you aim for a clear, concise listener experience.

    • Messaging
    • Placement
    • Handshaking
    • Remember – Subtlety Stacking.

      Here’s that awesome audio from Brad Leask at Nova in Australia

      (Soundcloud embed’s don’t show on RSS/Podcast feeds – please check out the show notes here)


      And as we talked about, he won Benztown’s Iron Imager with this entry:

      The Complete Radio Imaging Course is the resource this week!

      Click here to read more about it, we based some of this podcast on it.

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      The Radio Imaging PodcastBy wizzFX