The Radio Imaging Podcast

TRIP004 – Getting Creative

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Voice-activated tech will make Sonic Identity more important than ever.

We talked about this article by Clare Bowen at the Radiocentre around Introducing The Brand in the world of voice-activated tech.

Getting creative with your Radio Imaging!

Radio Imaging is more than just words. Think about:

  • Layers
  • Inspiration
  • Don’t forget the message!
  • Think about your target market’s world, and incorporate.
  • Theatre of the mind.
    • How to write good – some rules:
    • Always write speaking directly to a singular person.
    • Try to never use questions which invite a listener to respond negatively.
    • Write in the language of the listener.
    • Sometimes the words are the creative bits.
    • Be concise.
    • Practice!
      • We listened to some awkward radio ads, but also talked about this video:

      Credits to Alastair Boyes at IMGR for the radio commercials and Eric Chase at ChaseCuts for finding the video all those years ago!

      Check out these two books to help you with your creativity:

      “Creative Block: Over 500 Ideas to Ignite Your Imagination” by Lou Harry

      “The Writers Block: 786 Ideas To Jump-start Your Imagination” by Jason Rekulak

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      The Radio Imaging PodcastBy wizzFX