The Radio Imaging Podcast

TRIP011 – What’s More Important, Technical or Creative Ability?

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What’s More Important, Technical or Creative Ability?

I’m forever talking with people about this, I wanted to share my opinion based on my experience working and hiring in the Radio Imaging world…

I believe creative ability is more important, why?

  • Technical ability can be taught and learnt more easily that teaching someone how to be creative.
  • Learning to be creative isn’t the same as learning strategies to harness existing creativity.
  • Creativity is an innate skill.
  • I have always hired more on creative potential, rather than technical ability. I feel like I’ve been hired for the same reason.
  • The best work I’ve heard isn’t always the most technically gifted work, but the ideas connected much better than someone who has got that EQ just right.

    • Those creative books I mentioned:

    “Creative Block: Over 500 Ideas to Ignite Your Imagination” by Lou Harry

    “The Writers Block: 786 Ideas To Jump-start Your Imagination” by Jason Rekulak

     How do you identify creative people?
    • Passion for ideas, not for technical data.
    • The ability to think about the same ideas from different perspectives.
    • Unique sense of humour.
    • Emotionally connected (understands the power of words).
    • Treats idea generation as a craft, not a graft.
      • These Vines show how creativity doesn’t depend on technical ability:

       

      And here’s the interesting TED video I talked about, well worth a watch:

       

      So you can’t learn creativity so easily, let’s learn something technical!

      I’ve written up 5 tips for using reverb, check it out here!

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      The Radio Imaging PodcastBy wizzFX