FNEGE MEDIAS

Triple Bottom Line Performance in Post Covid B2B Marketing


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The Triple Bottom Line (TBL) concept emphasizes that business success should not be measured solely by financial performance. It includes social and environmental impacts alongside profit. Additionally, dynamic capabilities help firms adapt to rapid environmental changes and enhance sustainability performance. Previous studies have shown that TBL initiatives can also improve sustainability performance. However, no research […]
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FNEGE MEDIASBy FNEGE MEDIAS