Adam and Gareth dive into a chaotic start to Q2 in ad tech, leading off with Meta's jaw-dropping "triple hockey stick" growth in revenue per employee. They discuss how Meta’s ruthless AI shift—including tracking employee keystrokes for training data—is driving massive margins, even as hands-on buyers complain about constant bugs and platform outages.The guys also cover the rise of "Index Cloud" and Bedrock (a DSP living natively inside an SSP), explaining why the traditional DSP/SSP divide is collapsing and how this new architecture enables ultra-low-latency bidding for live sports. Plus, Gareth goes on a rant about the rampant QPS duplication problem in programmatic, they debate the return of Vickrey (Victory) auctions, and they react to a spicy $18M legal battle between TV measurement giants EDO and iSpot. Finally, Adam shares his frustration with the IAB's new Programmatic Governance Council and pitches his own "ACRONYM" coalition to guarantee 80% working media for advertisers.00:00 Intro: An Explosive Start to Q201:36 We Are in the Third Inning of AI in Ad Tech04:23 Meta's "Triple Hockey Stick" Revenue per Head05:15 Tracking Employee Keystrokes for AI Training09:08 The Broken Meta Ad Experience & Bugs16:19 Meta's Internal AI Models (Andromeda & Muse Spark)20:14 Can the Open Web Compete with Walled Gardens?30:37 News: The Trade Desk Launches AI Agents31:39 Index Cloud & Bedrock (A DSP Inside an SSP)37:59 Data Scientists vs. DSP Engineers43:21 The 3 Million QPS Myth & Bid Duplication45:31 Vickrey Auctions and Bid Shading48:22 EDO vs. iSpot: The $18M Lawsuit & Spicy Quotes50:45 The IAB's New Programmatic Governance Council51:54 ACRONYM & The Push for 80% Working Media57:56 The Lutnick / Epstein Ad Tech Connection