After college, Trish Blain was hired to travel to Ireland and look at small business practices. It was there that began her interest in entrepreneurship and her much bigger passion for the environment. From Planet Parties to her own environmental store, she was passionate about creating a better world but from her interactions with her clients, it was clear that everybody had a different concept. This started her quest to determine what a better world meant and in turn, created the Four Forces Framework and subsequently her new movement “Non-Ordinary”.