Trojan Horse business strategy—Explore the history and effective implementation of the timeless Trojan Horse business strategy in modern contexts.

In the spirit of the holiday season…my hope is…you, your family and friends, your team, your clients, and all of the people in your community — were able to tap the breaks…to pause…to reflect…and yes, that even during this time of pandemic…and give thanks.

Through all of this — all of the challenges that 2020 represents — and I hear you — it’s a long list — there are some silver linings for your business. You may feel like you are being forced to pivot to survive — and through that — you find a completely new service offering for your clients. Or — you may have needed to restructure your team from full-time employees to having some amazing freelancers ready to rock whatever project you send their way.

Or — maybe through all of the chaos — you have identified topics and lessons your audience needs in order to grow and be better at what they do every day. And you know — deep in your soul — you are just the person to deliver that level of awesomeness.

So as you work hard to close out 2020 and dare to dream about what 2021 might look like — I’m sharing a different twist on a solocast with you to help.

I was recently interviewed by Billy Samoa Saleebey for his podcast entitled, “For the Love of Podcast”. And Billy asked a series of excellent questions that can serve as some foundational elements as you work through your plan for 2021. So as you hear Billy ask me the question…my hope is…you will take notes of what he asked…and then ask yourself the same questions. If you do that — it will help you build a solid plan for 2021.

Also — Billy asked me to map out more detail behind how the Trojan Horse business strategy works — you’ll find some real behind the curtain stuff here — as well as how to plant your flag of authority, slice and dice your content into smaller cobblestones, and build out your sales funnels.

What you’ll learn in this episode is about Trojan Horse business strategy: 

• Why podcasting is like a Trojan Horse business strategy
• 3 steps for planting your Flag of Authority
• Creative ideas for repurposing your podcast
• What are the vital metrics we should pay attention to
• SEO and Email list building strategies
• How to turn your podcast into YouTube videos, weekly newsletters, and a book
• How many loyal fans you need
• Ideas to help treat your podcast guests like VIPs

Additional Resources:

• Learn more about the Trojan Horse business strategy by tuning in to this podcast with Stephen Woessner
• Elevate your business by using the Trojan Horse business strategy and Our “Seed & Open Loops” Framework
• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/