Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

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 A magnetic show concept gives you an unfair advantage over every other show on your topic, even in the most crowded spaces.

In the crowded world of book reviews and author interviews, This Queer Book Saved My Life stands out both through its combination of narrow niche and unique & compelling concept.

In this roast, we dissect what makes this show work from a packaging perspective, as well as some of the improvements the Host, J.P. Der Boghossian could make to increase the show’s discovery and listener acquisition.

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Topics Covered

00:00 Intro
00:12 Introducing the roastee 
00:58 First impressions: Title and artwork analysis 
01:37 Deep dive into the show's concept and title 
04:32 How we’d tweak the show description 
09:07 Episode title and description teardown 
09:15 Pros & cons of cross-posting different shows on one feed 
10:29 Leveraging book titles for discoverability 
12:31 Some of the best episode descriptions we’ve seen 
14:21 Addressing negative reviews and trolls 
15:25 Custom episode artwork opportunities 
18:47 One major potential opportunity for improvement 
20:22 The value of a podcast website

⭐ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐

Resource

Subscribe to JP Der Boghossian's Podcast This Queer Book Saved My Life
Krista Tippett's podcast On Being
Las Culturistas with Matt Rogers and Bowen Yang

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

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Podcast Marketing Trends Explained: Data-Driven Podcast Growth StrategiesBy Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts

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