Brandy

Trophy Business vs Trophy Brand: From Ego to Excellence

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Are you building a business to show off or a brand to stand out?

>>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj

In this episode of Brandy, hosts Reilly Newman and Scott Saunders explore why some businesses stay stuck as “trophy businesses” — focused on ego and surface-level achievements — while others evolve into truly iconic, “trophy-worthy” brands.

  • Why businesses driven by ego struggle to connect with their audience.
  • The essential elements of a clear brand direction and strategy.
  • How to use customer-focused decisions to strengthen your brand.
  • Real-world examples of businesses that aren't great brands since they are hollow.
  • From social media influencers to small business owners, what is a trophy business?

    • Whether you're a small business owner or marketer, this episode provides practical insights on how to align your business with its audience, avoid stagnation, and build a brand that earns recognition for the right reasons.

    Don’t just listen — transform. Cheers!

    Related Top Episodes:

    ⁠⁠>> Ep.38 Rebranding Rebrand: Jaguar Rebrand and More⁠⁠

    ⁠⁠>> Ep. 42 Brand New Year: Resolutions for a Healthier Brand and Business⁠⁠

    ⁠⁠>> Ep. 14 Theater of Brand: Story, Script, Performance⁠⁠

    ⁠⁠About Motif Brands: MotifBrands.com

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    BrandyBy Motif Brands