Through the Line: Packaging and Processing

Tropicana Weathers Blowback from Package Redesign: Packaging World


Listen Later

Can you change packaging design without upsetting the consumer? Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. We spoke to expert Brent Lindberg of Fuseneo, designer of legacy pack that's being replaced.

This is an AI generated episode. Read the full featured article on Packaging World.

...more
View all episodesView all episodes
Download on the App Store

Through the Line: Packaging and ProcessingBy Packaging World, ProFood World, Healthcare Packaging, Mundo EXPO Pack