Campaign Secrets

Troublemaker: Hal Malchow


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Hal Malchow is the former Chairman of MSHC Partners, a firm that helped pioneer the use of statistical modeling and control group experiments in politics. Hal revolutionized the way campaigns target and deliver messages to voters. Hal's work pushed political professionals to be held accountable to their clients and blazed a pathway for those who today seek to professionalize the profession of political consulting.
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Campaign SecretsBy Matt Wyatt