Is your website stuck at a 1-2% conversion rate? You’ve changed the button colors, tweaked the headlines, and followed all the standard advice, but nothing moves the needle.The fix might not be where you think it is.Matthew Stafford discovered that most business websites aren't broken; they're just asking the wrong questions and ignoring the simple psychological triggers that make people buy. After his own $15 million business collapsed, he was forced to learn what truly works, not from gurus, but from raw data.Discover:🟣 A 2-word change for your checkout page that can lift revenue up to 17%🟣 The post-sale question that reveals your website's biggest problems🟣 Why making your website "easier" to use can actually hurt sales🟣 The "Thermostat" mindset that caps your income—and the habit that raises it.Connect with Matthew:buildgrowscale.comhttps://www.linkedin.com/in/matthewstafforddotcomConnect with Becky on CoachFinder:https://coachfinder.ai/coaches/becky-hayman🔗 Save hours with top business hacks every Friday:https://thesearchlight.com/subscribeTimestamps:00:00 - Intro01:45 - How My $15,000,000 Business Vanished03:23 - Surviving the 3-Year Struggle After Failure05:10 - Your Mental "Thermostat" is Capping Your Income06:50 - #1 Habit to Raise Your Financial Thermostat08:36 - Motivation vs. Unbreakable Discipline09:03 - Why High-Performers Really Hire Coaches11:44 - Stop Making This #1 Coaching Mistake17:25 - One Word You Must Eliminate Now18:41 - Your Website's "Restaurant Menu" Flaw20:02 - A Million-Dollar Thank-You Page Question22:50 - Two-Word Change Boosted Revenue 17%25:28 - Are Your Brand Colors Killing Sales?27:29 - When My Gut Instinct Was Always Wrong32:14 - Using AI for Your 90-Day Growth Plan34:16 - Leading "Supercharged" Teams in the AI Age38:14 - The Future of eCommerce Isn't Traffic39:02 - Daily Habits for 7-Figure Growth40:00 - Where to Find Matthew Online#eCommerce #ConversionOptimization #Shopify #BusinessMindset #DigitalMarketing #CRO #OnlineBusiness #Entrepreneurship #SalesFunnel #MarketingStrategy #AIforBusiness #eCommerceTips #BusinessGrowth #SmallBusiness #TheBDPodcast