Troupe21 & Associates (Troupe21) is a Dallas, Texas-based human capital management company that specializes in providing customized and cost-effective products and services for athletic organizations and teams. Troupe21 is unique in its use of athletic research, paradigms, and techniques to create long-lasting individual and organizational memory. Troupe21 was founded by current President and CEO, Guy H. Troupe, who brings over 20 years of professional experience in highly-visible leadership positions with the National Collegiate Athletic Association (NCAA), the National Football League (NFL) and the NFL Alumni.