When shopping online, what convinces you to ultimately hit that "buy now" button? For most consumers it's those highly-rated product reviews, and Amazon knows this. That's why their algorithm rewards ASINs that have more positive ratings. But how are businesses earning those quality reviews in the first place? After all, less than 1% of shoppers return to leave any feedback.

We're talking with Liz Fickenscher of eComEngine about their product FeedbackFive and how Amazon sellers can get more product reviews.