As a business owner, deciding on when and to what degree outsourcing is required to meet your goals can be an immobilizing decision. You're not alone if you have simply shirked advertising tasks onto your sales representatives or other ill-equipped team members, but it's not moving you forward.

Determining where your marketing budget should be spent is a big beast to tackle. Enter John Walker of J. Walker Marketing. John dives into how business leaders can begin taking control through analytics.