Have you ever cringed while interacting with a chat bot or other automated marketing tool? Chances are, those businesses set up the tools to complete a task, not to build a conversation.

We're talking to Brooke B. Sellas CEO and Founder of B Squared Media about how brands can transform their campaigns and drive more engagement by focusing on the value of conversation and keeping things human.

Brooke will be speaking at this year's Insight Marketing Conference in Lancaster, PA on September 25, 2019.