With our federal election just around the corner, the photo ops, cross-country tours, campaign ads, and interviews are all going to be ramped up to 100. Our prime minister is a known political brand, both at home and internationally — and it’ll be interesting to see if that brand is strong enough to be able to overcome the scandals that have plagued him for the past year. 

Host Tamra Khandaker talks to Alex Marland, professor of political science at Memorial University of Newfoundland. His areas of research include political marketing and communication in Canada. They discuss how politicians carefully craft their brands, and what goes into maintaining that image.

See omnystudio.com/listener for privacy information.