Behind the scenes of Budweiser marketing campaign called "True" — but which everyone knows as the "Wasssuuuup?!" TV ad.

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ABOUT THIS PODCAST

Behind the Ad is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Features producer: Sarah Brooke Christian. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Music rights: Source Audio