Peter McCormack is proof that there's a novel waiting to be written in every life. An advertising entrepreneur who fell into Bitcoin because of his terminally ill mother, he bought early, enjoyed a 40-fold return on investment, but stayed too long at the fairground. He shares this cautionary tale that could describe every investment bubble, and sharing what happens to our thinking when we get caught up in one. His wild ride provides a fascinating insight into human behaviour, and leaves a reminder that the biggest challenge for every investor is suppressing emotion. Always far easier said than done.