🎙️ True North 🧭

True North podcast #7 with Robert Feldmann (Microsoft)


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Building for tomorrow, not just solving today’s problem.

On True North 🧭, I sat down with Robert Feldmann, Director of Manufacturing Industry at Microsoft — formerly Associate Partner at McKinsey and today also an industrial advisor to Timeseer.AI.  At Microsoft, Robert helps manufacturers bridge the gap between shop-floor reality and cloud-scale AI, shaping how industrial companies move from automation to autonomy.

Key takeaways:
 🧠 AI is a processing engine.
 ⛽ Data quality is the fuel.
 ❌ No trusted data, no reliable outcomes (+ why).

We also touched on:
 🧩 Fragmented industrial knowledge
 🔁 Broken OT–IT workflows
 ⚡ Energy & compute constraints
 🏭 Why factories that don’t adapt may disappear
 🚀 AI as a platform shift, not a bubble

No hype. Just what needs to be true for AI to work in industrial reality.

🎙️ True North Podcast

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🎙️ True North 🧭By Bert Baeck