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True Stories: Marketing for Small Business | Pete Steege
Club E is joined by Pete Steege once again to discuss marketing for a small business.
In this episode, Pete shows the listeners what marketing is on a small scale. What is your company's story? How do you convince investors and customers to choose your company? How do you put your personal touch on your business? Pete Steege and Rick Brimacomb have the answer to these questions.
Timestamps:
0:00 Intro
2:16 Pete's Experience
4:55 What is a True Story?
7:17 Why is a True Story important?
9:29 How does a Company Develop its True Story?
12:07 Building a Story Brand - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
13:30 How to take a True Story into Marketing?
15:43 What are the Implications of a True Story beyond Marketing?
18:03 Examples of using a True Stories.
24:11 A Lesson Pete has Learned through doing Business.
26:37 Key Takeaway
Pete Steege (“Steggy”)
B2B Clarity
B2bclaritymarketing.com
LinkedIn: https://www.linkedin.com/in/petesteege/
Pete Steege is the Founder and President of B2B Clarity, helping B2B businesses without a marketing leader succeed. Pete has over 30 years of marketing experience with a wide range of B2B technology and manufacturing businesses. Pete is a proven B2B marketing strategist and industry-recognized content leader that can help you untangle your marketing effort and get it working to grow revenue.
Rick Brimacomb
https://www.linkedin.com/in/rickbrimacomb/
clube.com
For Business Consulting: https://brimacomb.com/
Mr. Brimacomb began advising and investing in early-stage and emerging companies as a venture capitalist in 1991. Prior to that time, he covered and worked with early-stage companies as a research analyst and investment banker. For over two decades, Mr. Brimacomb has helped numerous companies develop into “investment grade” opportunities, attract funding and create shareholder value.
View all episodes
By Rick BrimacombClub E is joined by Pete Steege once again to discuss marketing for a small business.
In this episode, Pete shows the listeners what marketing is on a small scale. What is your company's story? How do you convince investors and customers to choose your company? How do you put your personal touch on your business? Pete Steege and Rick Brimacomb have the answer to these questions.
Timestamps:
0:00 Intro
2:16 Pete's Experience
4:55 What is a True Story?
7:17 Why is a True Story important?
9:29 How does a Company Develop its True Story?
12:07 Building a Story Brand - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
13:30 How to take a True Story into Marketing?
15:43 What are the Implications of a True Story beyond Marketing?
18:03 Examples of using a True Stories.
24:11 A Lesson Pete has Learned through doing Business.
26:37 Key Takeaway
Pete Steege (“Steggy”)
B2B Clarity
B2bclaritymarketing.com
LinkedIn: https://www.linkedin.com/in/petesteege/
Pete Steege is the Founder and President of B2B Clarity, helping B2B businesses without a marketing leader succeed. Pete has over 30 years of marketing experience with a wide range of B2B technology and manufacturing businesses. Pete is a proven B2B marketing strategist and industry-recognized content leader that can help you untangle your marketing effort and get it working to grow revenue.
Rick Brimacomb
https://www.linkedin.com/in/rickbrimacomb/
clube.com
For Business Consulting: https://brimacomb.com/
Mr. Brimacomb began advising and investing in early-stage and emerging companies as a venture capitalist in 1991. Prior to that time, he covered and worked with early-stage companies as a research analyst and investment banker. For over two decades, Mr. Brimacomb has helped numerous companies develop into “investment grade” opportunities, attract funding and create shareholder value.