If the first month of 2017 is any indication, all eyes will be on Snap Inc. to prove that it’s worth the hype.

If the first month of 2017 is any indication, all eyes will be on Snap Inc. to prove that it’s worth the hype.

If the first month of 2017 is any indication, all eyes will be on Snap Inc. to prove that it’s worth the hype. &nbsp;

Truffle Pig's Paul Marcum: Snapchat can break Google-Facebook duopoly

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

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Truffle Pig's Paul Marcum: Snapchat can break Google-Facebook duopoly

Truffle Pig's Paul Marcum: Snapchat can break Google-Facebook duopoly