On this bonus episode of the Total Survey Design podcast, I follow up on Trump and Rogan’s polling critiques with a listener email highlighting nonresponse bias, the real issue behind low response rates, where responders often differ systematically from non-responders.

I explain how rigorous weighting corrects for this bias, why it’s not foolproof, and how strong weighting helped make the 2024 election polls some of the most accurate in years, with top aggregators and pollsters like AtlasIntel missing final margins by less than 2–3 points. The takeaway: polling isn’t broken, it is actually getting better with time!

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