Horacio spoke with Trung Pham about his company, RYSE SmartShade. In a not-so-obvious market, Trung is looking to capitalize on the 95% of non-automated window shades by retrofitting them with a tiny frame-mounted motor. This motor can be used to retrofit nearly all shades that are moved by beaded chains. RYSE believes that it can be a leader in residential and commercial buildings. In addition, Trung talks about raising money through retail and accredited investors as RYSE expands its footprint.

Discussion topics include:

• Expenses involved with automated shades

• Incorporating SmartShades into the smart home system

• Working with commercial properties

• Controlling different shades in the home with the SmartBridge

• Motorized shades traditionally tied to a remote control

• Building awareness for RYSE and developing new products

• Getting retail and accredited investors to invest in RYSE

• The potential market for retrofitting shades

• How to Invest in Ryse

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