The Small Church Marketing Podcast

Trunk or Treat Follow Up Plan

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In this episode, we'll be continuing our topic of Trunk or Treat events.

We'll be discussing the importance of collecting people's information and then making sure we utilize it to the best of our ability.

Also, we'll be going over some practical ways to collect info and follow up on these folks.

The purpose of an event like a Trunk or Treat is not just to give out candy or leave a good impression in people's minds but rather to engage them in the future. We want to see these people come to a service or another event in the future at our church. So we need to plan with the end in mind.

If you have any questions are would like to talk about this event at your church feel free to email me at [email protected].


Show Notes:

What are the aspects of a Trunk or Treat?

  • Follow Up, Planning, Promotion, Event


    1. Plan with the follow-up in mind.
      1. What is your follow-up plan?
      2. Make it an event - Photo booth, drawings, donuts, cookies, hot chocolate, food, coffee, face painting
        1. Exceed people’s expectations
        2. Collect information - Sign up sheet online
        3. Drawing cards/Photobooth


          4. Followup Plan:

          • Collect info
            • Drawing Card/Photo Booth
            • Online Sign up sheet
            • Facebook Event
            • Develop a follow-up plan during or even before you plan and promote the event
              • Emails
              • Texts
              • Letters
              • Photo drop off
              • Posts on the Facebook event page


                • ...more
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                The Small Church Marketing PodcastBy Dillon McCurdy